It was an honour to work with Antwerp fashion designer Bruno Pieters on his campaign image for his upcoming exhibition '(Behind) the Clothes.' in Antwerp, opening June 3! (2016)
There are two parts to the exhibition: ’The Clothes’ and ‘Behind the Clothes’.
Divided into 3 sections.
Section 1: A Tribute.
Pieters has created five new designs and slogans dedicated to one of his Fashion Heroes, British designer Katharine Hamnett. Hamnett was the first designer to use fashion as a vehicle to make a bold statement on the political, environmental and philosophical issues of the time. Her then revolutionary and now classic t-shirts bore slogans demanding social change printed in angry black lettering.
Section 2: Transparency.
A selection of five designs from Pieters’ new brand Honest By. For every item Pieters has shared all the information about the sources of the materials used, the manufacturing processes involved, and the price calculation, right down to Honest By’s mark-up. For full transparency, check the Honest By website: www.honestby.com
Section 3: Re-made.
Pieters made his name from his sharp and intricate tailoring. For this exhibition he has recreated five of his most renowned catwalk styles – presented in Paris between 2001 and 2009 – using sustainable and ethical fabrics. A challenge inspired by his new brand Honest By.
Pieters has recreated six of his favourite skirts designed between 2001 and 2009, this time using sustainable and ethical fabrics. A challenge inspired by his new brand Honest By.
Pieters has recreated four of his most innovative jackets designs from the period between 2001 and 2009, this time using sustainable and ethical fabrics. A challenge inspired by his new brand Honest By.
B. Behind the clothes:
Behind the clothes – literally and figuratively – Pieters presents a series of portrait photographs of over 40 people involved in the Belgian fashion making process here in Antwerp.
The series includes portraits of Etienne Debruyne, a Belgian Flax producer; Raymond Libeert CEO of Libeco – one of the few surviving manufacturers of linen in Belgium; and Rosalinde Heerkens and Aurélie Callewaert of Trois Quarts – Antwerp’s renowned pattern designer duo.
The series also showcases Fashion creatives and image makers including photographer Alex Salinas; make-up artist Gina Van den Bergh; stylist Ilja de Weerdt; and model Anouck Lepère.
In short, a journey behind the clothes showcases 40 members of the creative/ production team, from the raw material to the ad campaign, and every talent along the way.
All photography by Bruno Pieters
Inside exhibition photos by © Frederik Vercruysse