2024 marks the 10th anniversary of Google’s Material Design, a design system that has shaped the digital landscape since its inception. To celebrate, we crafted a unique identity comprised of three main components: a grid, numerals, and an “M” signature.

The GRID symbolizes the foundation of every interface, the invisible scaffold that brings order and harmony to digital experiences. It is the canvas where creativity and functionality converge, ensuring a seamless and consistent user experience across all platforms. This structure is the bedrock of Material Design, highlighting its commitment to a coherent and unified approach in digital design.

The NUMERALS, ranging from 1 to 10, represent the dynamic journey of Material Design over the past decade. Each number signifies a year of evolution, growth, and refinement. These numerals are not static; they are fluid and adaptable, reflecting the versatility and continuous innovation that are the essence of Material Design. They showcase how the system has grown and adapted to meet the changing needs of designers and users alike.

The M SIGNATURE adds a personal and human touch to the identity, as if Material Design itself has signed the anniversary campaign. This handwritten element embodies the collective spirit and effort of the designers and developers who have dedicated their creativity and expertise to bring Material Design to life. It serves as a tribute to the collaborative nature of the design community and its ongoing contribution to the system’s success.

Together, these elements — the grid, numerals, and M signature — celebrate Material Design’s foundational principles, its adaptability, and the personal touch that has made it a beloved and indispensable part of digital design.

Head over to https://design.google/ to see all the designs.

Team: @bethabes@rituqhiya@milesbarretto@yanisberrewaerts


Designed in 2024