Proud to present the new identity for Media Culture Fast Forward — a VRT initiative about the future of media and culture. The idea behind the logo is multiple choice 🔘⚪️, it offers “everything" but in use you have to choose. 🔴🔵 MCFF is one festival with two parts. Typeface Mad Sans and Mad Serif from Colophon Foundry.

Much love to my design team Nanna Reseke — Marcel Backscheider (design intern) — Studio RGB (web), Lucas Hesse (motion design) and G Designstudio (face filters, coming up in the future). Can’t wait to show you the development of the project!

Designed in 2020