In March this year I was asked to develop a logo and illustrative identity for the new city architect of Ghent (‘stadsbouwmeester’), Peter Vanden Abeele and assist him as a designer as well for the coming 6 years. Together with Lisa Stubbe (design), Levi Lanser (visual research) and Olmo Peeters (architecture photography) I worked on this project. Aside from some limitations (use of typography and colors of City of Ghent identity) we are happy to show what we created. The logo and some first illustrations to show how SBMG will work. Many more illustrations are in the making and a nice campaign image as well. This project has good energy, good people!