Work for Dazed x Nike. Visit dazeddigital.com/issuezero for the full experience!

Three different artists had to dig into the Nike and Dazed archives, reimagining the past to create the future. The result is 'Issue Zero', a digital magazine that showcases three different approaches to one journey, taking inspiration from existing materials to imagine the new. Dazed and Nike joined forces to find new, sustainable ways to create art, by sharing resources and digging through existing materials, inspired by Nike's “Move To Zero” ethos.

While browsing through the Nike archive I found myself zooming in on the printed raster of the scan. Something I find so beautiful, to see the touch of the ink on the paper and see the age. All these dots together forming one full image. When thinking about an online raster, you can look at a pixel as being circular in a way. Impossible amounts of designs can come out of this. This brought me to the fact that, as a designer, I often think in ISO 216 terms. This growing and dividing concept is really appealing to me. I have always been fascinated by the Fibonacci sequence in nature. From one small element we get these amazing complex multiplying forms that can go on forever.

This is a multifunctional publication, something large that can be reduced to something small and vice versa. By zooming in on the Nike archive (old) and combining it with contemporary typography (new) new images have been created that can be seen as posters but at the same time they are very multifunctional: you can transform the publication in a new one by combining posters or cut up posters into smaller pieces. Nothing goes to waste in this design. Every element can stand on its own and yet everything together is a whole. Old and new side by side, history and the ‘now’ go hand in hand. Pixels meet rasters and become friends.

Motion by Lucas Hesse and sound by Oval Angle